Buick’s Wildcat EV is a striking design that works from the rear 3/4 view. But viewed from the front the car takes on a completely different persona. With sharp, shark-like features, the front fascia is a bit over the top. But then, this is a concept, so if you’re gonna take a swing, take a big swing, right?

The interior, while I didn’t focus on it in this video, harkens back to the 1960s’ era. Is shiny a thing again? Polished aluminum bits are everywhere. The seat design is unique, as are the head restraints. Regarding those restraints, like the nose, they are kinda pointy where your head/neck would interact with them during an impact- ouch!

But what I think of the design isn’t as important as the public’s. And my guess is, they’ll like it. And that’s important for Buick. The brand has been floundering for the past few decades with nothing more to sell than a few SUVs. Although, as I understand it, they are a leading brand in China. Which begs the question- who is this car design for?

Overall, Buick’s Bob Boniface, director, Global Buick Design and Sharon Gauci, executive director, Global Buick and GMC Design, for putting this styling exercise into the world. There’s a lot to like here. It’s a very, very bold statement as the Buick Wildcat EV marks the design future for the brand.